Bet365 Stadium

The bet365 Stadium is an all-seater football stadium in Stoke-on-Trent, Staffordshire, England and the home of EFL Championship club Stoke City. The stadium was previously called the Britannia Stadium but was renamed on 1 June 2016 when the club entered into a new stadium-naming-rights agreement with its parent company, bet365. It has a capacity of 30,089 following the completion of expansion works in 2017. The stadium was built in 1997 at a cost of £14.8 million as a replacement for the Victoria Ground. Former player Sir Stanley Matthews' ashes were buried beneath the centre circle of the pitch following his death in February 2000; he had officially opened the stadium on 30 August 1997. In European competitions it is known as the Stoke City Stadium due to UEFA regulations on sponsorships.